Our lifestyle has changed rather drastically in these past months in ways that will probably influence our consumption mode in the I Love You Like A Brother shirt besides I will buy this future. We’ll probably need different things, to spend more time indoors or at home, so collections will have to be balanced accordingly. We’ll want to be well-dressed indoors, but comfortably, with lightweight fabrics, easy shapes, soft and cozy but still elegant, while keeping practicality paramount. And outerwear will probably be even more protective—hoods, hats, scarves, gloves, shields will have to be considered stylistically in a different way. That said, I think that tailoring and a desire for elegance will stay, yet it’ll have to evolve. It’ll be more modern and open to new interpretations, with a different, easier and more creative way of matching jackets and pants, for example. It’ll be fresh, innovative, without any stiffness. It’ll convey the renewed zest for life that we will hopefully be able to experience again soon.
This time of confinement has given us all time to think and reevaluate our practice. Designers will have to consider a different approach to collections, which will have to express a clear direction and a strong creative point of view while keeping a sense of pragmatism, with a focus on the I Love You Like A Brother shirt besides I will buy this value-for-money quality. Fashion will have to be more real, with more substance, more adaptable to such dramatically changed circumstances we’ll all experience in the near future. I don’t believe that fashion will be permeated by an escapist mode. I also think that clothes have to be fairly priced—collections’ pricing has become insane. I don’t think that people will be willing to spend astronomical amounts of money for a pair of shoes or a bag; priorities will shift, consumption will hopefully be more ethical. Of course, the need to dream will still be there, but thankfully we won’t see ’80s and ’90s revivals anymore, collections empty of real substance and just made for Instagram or to be marketed by influencers. Collections will have to be smaller and focused. We need fresh new ideas fit for modern times, an attitude of creative honesty and responsibility, not a constant rehash of old, trite, ridiculous trends.